Must-Have Dental Web Design Features in 2023
Are you getting everything you need out of your current dental website? Are you wondering why the rush of patients you expected when you set up your site never materialized? In all likelihood, it’s because your website doesn’t have the kind of features that facilitate patient interaction in 2023. Let’s take a closer look at those features now.
Make Sure Your Dental Website Includes the Following Features
10 years ago the typical dental website was little more than a digital billboard. Today, it’s perhaps the most effective tool you have for growing your practice. Here are 7 features every dental website should have in 2023.
This one is non-negotiable. Most internet traffic begins with a search and most search activity today is coming from mobile devices. Your website must feature a responsive design that enables it to display properly on the tiny smartphone screen. If it’s doesn’t, you will lose potential patients.
The Health Insurance Portability and Accountability Act establishes standards for the handling of sensitive data. This is accomplished by way of SSL (Secure Socket Layer) certificates. Since Google now gives search priority to sites with valid SSL certificates, it’s even more important that your site be HIPAA compliant
Your website should be ready to interact with a visitor within 3 seconds of them clicking on your link. Statistics show that is how long the average person will wait before hitting the back button and exiting. If your site doesn’t load that fast, you’re going to lose potential patients. Loading speed also impacts your search ranking
Your new or redesigned dental website should provide a reliable, secure way for patients to schedule their appointments. It might seem like an extravagance, but remember, once in place this feature will allow you to book patients even when your office is closed and you are fast asleep.
Before and After Pictures
Although it might seem like an outdated concept, before and after photos are still one of the most effective ways to promote your dental practice. A before and after gallery is easy to create and allows everyone to see just how talented you are, and what they can expect by making use of your services.
Virtually everyone has access to high-speed internet these days, so there is no excuse for not embedding a few videos on your website. These should take potential clients through some of your most popular procedures.
People want to know who they are entrusting their dental care to before they book an appointment through your site. So having a page with the bios of every dentist associated with the practice is important. Even if that’s just you.
The Bottom Line
If the time has come to build or remodel your dental website, make sure it includes the kind of features that will pay dividends for your practice and provide value for your patients. Talk to the pros at RPM Dental Marketing to find out how we can help transform your outdated website into a vehicle for growth.